Hollywood veterans Jeffrey Schenck, Barry Barnholtz, and Peter Sullivan have joined forces to launch VertTV, a premium filmmaker-led studio dedicated to delivering high-stakes, cinematic genre television for mobile audiences. The platform's unique selling point lies in its vertical micro-series, optimized for on-the-go viewing. These fast-paced, snackable episodes are designed to captivate microdrama viewers instantly. VertTV's development slate includes a star-studded cast, such as Cindy Busby, Josh Henderson, Vivica A. Fox, and the Fuller House cast reunion of Marla Sokoloff, Jodie Sweetin, and John Brotherton. The platform has launched with a standalone mobile app and a YouTube channel, offering free access to select previews. VertTV's organizational structure is genre-driven, with dedicated programming verticals, including drama/thriller, revenge and secrets, romance and desire, and holiday. The platform's in-house production team is led by Brian Nolan and Ben Rosenthal, and it has a core strategic focus on partnerships with established creators, independent producers, and library holders. VertTV's co-founders have a multi-decade partnership at Hybrid, producing and directing several high-charting Netflix movies, including Secret Obsession and Fatal Affair. The platform's unique approach to vertical storytelling and its focus on high production values set it apart from disposable, low-quality options currently flooding the market. VertTV's launch marks a significant step in the evolution of content distribution, as it combines a massive legacy library with targeted new productions, creating a sustainable studio vertical that can scale efficiently without compromising the high production values its audiences demand.
